Robert Scoble, autor del The Scobleizer Weblog propone una serie de criterios para mantener un buen blog corporativo en The Corporate Weblog Manifesto:
2) Post fast on good news or bad
3) Use a human voice
4) Make sure you support the latest software/web/human standards
5) Have a thick skin
6) Don’t ignore Slashdot
7) Talk to the grassroots first
8) If you screw up, acknowledge it
9) Underpromise and over deliver
10) If Doc Searls says it or writes it, believe it
11) Know the information gatekeepers
12) Never change the URL of your weblog
13) If your life is in turmoil and/or you’re unhappy, don’t write
14) If you don’t have the answers, say so
15) Never lie
16) Never hide information
17) If you have information that might get you in a lawsuit, see a lawyer before posting, but do it fast
18) Link to your competitors and say nice things about them
19) BOGU. This means «Bend Over and Grease Up.»
20) Be the authority on your product/company
21) Know who is talking about you
+ Recomendaciones: Diez consejos para una bitácora mejor, por Rebecca Blood
+ Corporate blogging: Blogonomía
